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amal.
Community operations & customer experience

People first.
Systems that last.

Hey, I'm Amal. I build the systems behind communities people trust. I lead support teams, shape member experiences and make sure that, even as a community grows, no one feels forgotten.

Based in Abuja, Nigeria. Working across borders and time zones.

Portrait of Lawal Abdullahi Abba
HELLO, I'M AMAL.People + Process + Purpose
Community operations✳Customer experience✳Team leadership✳Web3 & fintech✳Operations & reporting
01 / A little about me

There is always a human side to operations.

I'm Lawal Abdullahi Abba, but most people know me as Amal. For more than five years, I've worked where people, technology and communities meet.

I've helped teams look after communities ranging from small launches to spaces with more than 377,000 members. That work means handling tough conversations, creating reliable support processes, coordinating people across time zones and helping leadership understand what members really need.

Today, my work spans community leadership, customer experience and operations, with a growing interest in using data and automation to make good service easier to deliver. I'm also pursuing an MBA at Nile University of Nigeria.

5+years

Working across digital communities and customer support

377K+

Members in the largest Discord community I've helped support

10+

Projects across digital finance and Web3

24/7

Moderator coverage coordinated across time zones

02 / The journey so far

Places I've worked.

A selection of the companies and communities I have helped build, support and manage.

03 / Selected work

The work behind the work.

Every community has its own challenges. These are a few examples of how I've helped turn messy daily operations into something teams can rely on. Filter the projects below and open any card to see what I worked on.

Showing 5 projects

01 / OPERATIONSCurrent work

LiquidManzana · Lead Moderator

Making everyday community operations more reliable.

I coordinate a six person moderator team, plan coverage and handovers, and maintain reporting and performance review processes that help the team stay consistent.

Team coordinationReportingSupport operations
Explore this project

What this work involves

  • Coordinating moderator schedules, handovers and coverage.
  • Preparing weekly community reporting and moderator feedback.
  • Maintaining practical operational guidance for the team.
02 / LAUNCHCurrent work

LiquidAcre · Lead Moderator

Building community support from the beginning.

I helped establish community operations for LiquidAcre during its October 2026 launch, bringing structure to member support, moderation and reporting.

Launch supportModerationProcess building
Explore this project

What this work involves

  • Helping set up day to day support for a new community.
  • Applying clear moderation and escalation practices.
  • Tracking early community activity and documenting progress.
EARN'MEARN'M brand icon03 / ENGAGEMENTCurrent work

EARN'M & RAFLI · Moderation and ambassador programmes

Making participation easier to sustain.

I lead moderation and ambassador activities across a rewards ecosystem, including member support, weekly community tasks, engagement programmes, performance tracking and clear reporting for the team.

Ambassador programmesCommunity engagementMember support
Explore this project

What this work involves

  • Supporting the EARN’M community and wider rewards ecosystem.
  • Organising recurring ambassador tasks and engagement initiatives.
  • Reviewing activity and reporting community progress.
TAKERTaker Protocol brand icon04 / SCALEPrevious work

Taker Protocol · Community lead and senior moderator

Showing up consistently, even at scale.

I supported community operations across a Discord space with more than 377,000 members and a Telegram community with over 90,000, handling escalations, member questions and community sentiment.

Large community operationsEscalationTrust and safety
Explore this project

What this work involves

  • Supporting members across large Discord and Telegram communities.
  • Handling escalations and keeping members informed.
  • Helping the team monitor sentiment and recurring member issues.
IBCIBC Group brand icon05 / DELIVERYCurrent work

IBC Group · Community moderator

Keeping multiple communities moving.

I work across Web3 client communities, providing consistent member support, moderating discussions and coordinating activity across Discord and Telegram while balancing the needs of different teams.

Multiclient operationsSupportCampaign delivery
Explore this project

What this work involves

  • Moderating and answering questions across client communities.
  • Adapting support to the needs and guidelines of each project.
  • Keeping communication clear across Discord and Telegram.
04 / On shift

Step into a shift.

Pick a situation that lands in a busy community chat and watch how I handle it, step by step. These are examples of what I deal with every week.

Community chat Live example

My playbook

    05 / Experience

    Where I've been.

    A record of the projects and teams that have shaped how I work, from early community building to leading global operations.

    2026 to present
    Lead Moderator
    LiquidManzana & LiquidAcre

    Team leadership, shift coverage, moderator standards, performance reviews and community reporting across two sister projects.

    2025 to present
    Moderation Lead
    EARN'M

    Moderation, ambassador programmes, community tasks and member support across EARNMax, RAFLI, SmartNodes and Stake & Win.

    2025 to present
    Moderation Lead
    CIK, Christ is King on Base

    Moderation structure, team onboarding, community guidelines and escalation processes on Discord.

    2025 to present
    Community Moderator
    IBC Group & Capricorn (formerly aPriori)

    Community support and moderation across Web3 projects, member questions, channel management and ticket handling.

    Role details reflect the work and dates in my current professional record.

    06 / How I work

    Care meets structure.

    I like building things that make life easier for both the team delivering support and the person asking for help.

    01

    People and community

    Community care, conflict resolution, onboarding, retention, moderation and the everyday work of making people feel heard.

    02

    Leadership and delivery

    Coordinating distributed teams, planning coverage, setting clear expectations, coaching moderators and keeping execution accountable.

    03

    Data and better systems

    Turning activity into useful reporting, removing repetitive steps and building operational processes that scale without losing the human touch.

    DiscordTelegramGoogle WorkspaceSQLn8nMake.comNotionCustomer supportCommunity analyticsAI tools
    07 / Still learning

    Curious by default.

    The best systems keep improving. So do the people building them.

    Education

    Master of Business Administration

    Nile University of Nigeria · Ongoing, 2026 to 2027
    Focus on Business Analytics

    BSc Business Administration

    Bayero University, Kano · 2024
    Second Class Upper

    Selected learning and certifications

    Intermediate SQL

    DataCamp · 2026

    Google digital marketing certification

    Google · 2026

    Meta Certified Community Manager

    Meta · 2023

    Managing Online Communities

    LinkedIn Learning · 2023

    08 / Let's work together

    Good things start with a conversation.

    Building a community, improving your customer experience or putting better operations in place? I'd love to hear what you're working on.

    Prefer to write later? Copy my email address in one click.

    © 2026 Lawal Abdullahi AbbaAbuja, Nigeria ● Open to global opportunitiesBack to top ↑